Talks: Who is the national tourist looking for sustainability?

By Associação Rota Vicentina
OnlineSemana ID
Data e hora
26 Mar, 2021
10:00h - 12:00h
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With the Covid pandemic, geographical proximity in tourism has become a key element, not only because of health security concerns but also due to factors that point towards future trends - such as flight shaming, slow tourism and an environmental and social responsibility associated with a culture of immersion - as opposed to frequent and “collectible” trips for the social networks. Diverse countries came face to face with their respective domestic markets and Portugal was no exception.

For the natural areas in Portugal that depended on the (huge) international niche market - with consumers very experienced in interacting with nature and also very aware of sustainability issues - last summer brought a new, more challenging reality at different levels and revealed weaknesses that, if they were already evident, they then became critical.

Is the country prepared to invest, similarly to what it already does in foreign markets, to invest in learning about the Portuguese tourist, their profiles, expectations and needs, to have at its core a differentiated communication strategy? What plan is there for the promotion of the most sensitive areas alongside the inclusion of the co-responsibility of the visitor and guidance for good practices? How can the regions and the country connect to better guarantee this objective?

Eglantina Monteiro: Anthropologist and Entrepreneur (Companhia das Culturas 8950)

Round Table
Alfredo Sendim – Entrepreneur (Herdade do Freixo do Meio)
Paula Cosme Pinto – Ex-Journalist & Consultant/Adviser for "O Apartamento"
Artur Pegas – Entrepreneur (Papa Léguas – Viagens de Aventura)
Paula Silva – Entrepreneur (Figueirinha Ecoturismo), resident in the Southwest

Watch this colloquium on Rota Vicentina Youtube channel or Facebook.

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